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If we believe that financial remuneration drives a certain behaviour in business then it is no wonder that estate agency can have a questionable reputation.
Estate agents are not bad people. The vast majority of property industry employees want to do a good job, to help people move home successfully and with the little fuss – and to earn a reasonable living themselves.
The problem with the traditional estate agency model is that the way its people are paid is not necessarily conducive with a great experience.
What exactly do I mean by that?
Believe it or not, where a fee of say 1.5% of the property sale price is earned, an individual 'High Street' agent will earn just 5% of that. For example take a £300,000 property where the seller pays a fee of £4,500, the agent earns just £225 and each transaction might take six months to complete. Motivating? Not really.
What such an inadequate remuneration approach often encourages is an apathy toward customers. It also tends to dictate that agents run from transaction to transaction trying to spin many plates in order to try to earn a proper crust. Inevitably, those plates drop when there are too many to keep spinning at once. It’s incompatible with a positive outcome for the customer where such a valuable asset and protracted, stressful process is concerned.
But what if, the agent that does the work and faithfully attends to the customer 24/7 were to be paid a bigger proportion of the commission instead of that money being channelled toward multiple branch office rents, rates, staff, car leases and so on? Well, that’s the way the Americans have been selling real estate for decades and why, unsurprisingly, the USA has a much better reputation for real estate service and efficiency.
Keller Williams isn’t just an American business operating in the UK. It’s a global company, the largest estate agency in the world, that is now successful in 42 countries. Whilst cultures and legal systems are of course different from market to market, one thing is for sure no matter which continent you live on…. paying people properly so that they enjoy their work, covet success, are aligned and respect their paying customers?
That’s human nature regardless and drives good commercial behaviour in any language.
You will be given an online estimate but this is just for information purposes - a home visit is required for a detailed appraisal.
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Welcome to my website. I live in Warley and have created my REAL estate business in Brentwood to help people in all property related matters. I am extremely privileged to serve such a wonderful community where I live, covering Warley and Brentwood, as well as surrounding villages. Find out more
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After 4 month wait we finally got our first home. Thank you so much Peter for your professional advice and helped us with each steps. I still remember when the first time we viewing the property Peter prepared property information documents and send me 3D house viewing link of the property which is non of any other agency did this. This was very helpful and a very nice experience for me.Thank you so much again for your help Mr Peter Garland-Collins. Xinyi, New Homeowner.
All agents offer such great promises of what they will do but I’m unsure if they really live up to this but Peter was amazing all the way through & delivered on everything promised. Moving is a scary, unknown world to most of us but Peter always kept in touch, communication is the key. I honestly couldn’t have asked for anything more. I would recommend Peter to anyone without hesitation. I feel I should have at least one negative comment however I can’t think of anything. James S, Vendor.
Not only a great estate agent that assists with everything plus going over and above but a genuine and kind person!! One to go to if you are looking for a property to either buy, sell or rent. You will find that help in Peter. Thank you! Julie, New Homeowner.
I've known Peter for a number of years in a professional property perspective, and have always found him extremely knowledgeable of the market; totally committed; and a pleasure to deal with every step of the way. Mark, Property Professional
I whole heartedly and 100% recommend Peter Garland-Collins as exceptional in the services he has given me. A man of integrity who goes the extra mile! Lynda, Existing Landlord.
We would both highly recommend the use of Peter garland-Collins as an independent estate agent from Keller Williams. A professional, very polite and friendly manner from start to completion of sale. Any problems along the way if he could he would help us out, which at such a stressful time was a godsend. We would happily recommend his services to anyone who is thinking of moving home. Thank you so much from Clare and Ian x Clare & Ian - Existing Clients.
We just wanted to say a huge thank you for all your hard work in helping us sell our house. We know it's been a long journey but appreciate all your efforts! Thank you! Sally & Pete x
Thank you so much Peter Garland-Collins - Keller Williams, you have been wonderful throughout - helping us every step of the way!! You really know your stuff!! I will be recommending you to everyone I know! Maria Liddington xxx
Peter's service and care was exceptional throughout the moving process all the way from viewing the property to the day of moving in. Peter was very knowledgeable and informative and was very caring all the way through. Overall, the service from Keller Williams and Peter was perfect and made the moving process very smooth. I would definitely recommend Peter and Keller Williams to anybody looking to move and want the best service possible.Thanks to Peter and Keller Williams. Rowzie B - New Homeowner
I really love what I do and take great pride in providing all of my clients a professional and personal Estate Agency service. So I really appreciate your thoughts and comments on the advice, support and experience you have received.